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Story

Back in 1999 we established Launchfire as a digital promotions company. The promos we created often included tactics for educating folks about our clients' stuff. After all, you don't buy a BBQ without knowing how many BTUs it's packin'!

In '07 we created an advergame promo to launch Tylenol's new Rapid Release pill. Tylenol's Sales Manager played the game and thought, "we should use this to teach our reps about this new product."

After making the necessary tweaks we launched the training version of the program. The reps loved it (cuz it was fun!) but, more importantly, it proved to be a more effective way to educate. The reps learned faster and showed better recall on follow-up tests. They even reported being able to recall more information when selling the product in the field! At this point, we knew we were on to something.

Since then we've done our homework spending countless hours combing through academic papers on learning theory, attending conferences, testing tactics. We've built game-based training programs for Fortune 500 brands and government departments and we've created the world's best Personal Learning Environment. It's been a heck of a ride, and we're just getting started!

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Peeps



John Findlay

Founder, Program Designer

Early on in life John showed promise in the non-existent field of gamification making games out of everything from homework to chopping wood.

While working as a corporate trainer/course designer in the late '90s John discovered a professional use for his otherwise useless proclivity. He found that by making games out of the training courses he was able to get folks more engaged. At this point he knew he was on to something.

John went on to found Launchfire where he's helped design training programs for a host of Fortune 1,000 companies and public organizations.


www.linkedin.com/in/john-findlay-a03545

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AJ Pratt

Founder, Program Designer

AJ cut his training teeth at Learning Tree International were he helped companies and organizations align courseware with their training needs.

A lifelong gamifier, AJ left LTI in 1999 to start Launchfire, Canada's first gamification shop. Having worked extensively on both the promotions and training sides of the business AJ's has helped design thousands of gamified programs in his career. AJ is a key member of the Lemonade team helping design the world's best game-based learning programs!


www.linkedin.com/in/aj-pratt-ab7480

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Alex Lemaire

CTO/Chef Nerd

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www.linkedin.com/in/saeven

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Joel Lemaire

Director, Client Services

Jo heads up our Client Services department. He makes sure you get the best possible customer service and that your project runs smoothly. Joel can identify and mitigate risks well before they become threats to your project. You're gonna love him!


www.linkedin.com/in/joël-lemaire-9bb808a

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Romeo Maione

Program Designer

Romeo's an interesting cat. He spent six years as an international debater becoming the North American Champion in 2012. He's on the same wikipedia page as presidential hopeful Ted Cruz, and he developed internal training programs for Carleton University and the Department of Foreign Affairs & International Trade.


www.linkedin.com/in/romeo-maione-63b14680

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Brandon Ferguson

Client Services

Brandon kinda makes us sick. Our clients are always talking about how great he is and how nice it is to work with him. Sorta makes you wanna kick him in the...


www.linkedin.com/in/brandonferguson

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